Death, Sex & Money The Chaste Sexiness and Fantasy of Hallmark Holiday Rom-Coms
Dec 23, 2025
Screenwriter Russell Hainline, known for his work on Hallmark and Netflix holiday rom-coms like Hot Frosty, shares his surprising journey from horror to heartwarming films. He discusses how he navigates the challenges of writing within budget constraints while creating steamy moments in chaste narratives. Russell argues for the value of earnestness in storytelling, emphasizing the emotional comfort these movies provide. He also reflects on the themes of kindness and aspiration that define his romantic tales set in small-town fantasy.
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Hallmark Movies As Comforting Fantasy
- Russell describes Hallmark movies as fantasies that offer what the real world often doesn't deliver.
- They let audiences believe good people win and love is attainable, creating comforting escape.
Career Pivot To Christmas Movies
- Russell Hainline pivoted from horror and sci-fi to holiday rom-coms after being introduced to a Christmas-movie producer.
- He rewrote his script to fit Hallmark constraints and that second script launched his Hallmark career.
Write For Practical Production Limits
- Tailor scripts to production realities: limit expensive elements like animals, many children, and numerous locations.
- Prioritize romance and focus to fit the Hallmark budget and audience expectations.