https://youtu.be/qklxt9XNYFk

Today I speak with Brandon Rael, an experienced retail and e-commerce professional and a RETHINK Retail Top Expert, about the role of a trusted advisor in digital transformation. Brandon emphasizes the importance of understanding the root cause of challenges and prioritizing transformation initiatives.

We discuss the need for agility and customer-centricity in today's market and explores the motivations for transformation, such as profitability, cost containment, agility, and becoming more customer-centric.

Brandon also discusses the challenges of multi-channel strategies and the opportunities in supply chain regionalization, social commerce, physical stores, and retail media networks.

Brandon shares tips for enhancing company resiliency and advises e-commerce leaders to seek external help to drive transformation. He concludes by discussing his excitement about his new role at Kyndryl and his passion for continuous learning and embracing change.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

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Guest: Brandon Rael, Strategy & Operations Leader at Kyndryl

LinkedIn: https://www.linkedin.com/in/brandonrael/

Takeaways:

• Understanding the root cause of challenges and prioritizing transformation initiatives is crucial in digital transformation.
• Agility and customer-centricity are key in today's market.
• Motivations for transformation include profitability, cost containment, agility, and becoming more customer-centric.
• Multi-channel strategies present challenges but also opportunities for brands and retailers.
• Enhancing company resiliency requires self-disruption and continuous adaptation.
• E-commerce leaders should consider seeking external help to drive transformation.
• Supply chain regionalization, social commerce, physical stores, and retail media networks are emerging trends and opportunities in the industry.

Chapters:

00:00 Introduction and Background

03:02 Becoming a Trusted Advisor in Digital Transformation

10:00 The Importance of Agility and Customer-Centricity

14:33 Motivations for Transformation: Profitability, Cost Containment, and Customer-Centricity

23:22 Enhancing Company Resiliency through Self-Disruption

26:03 The Role of External Help in Driving Transformation

28:40 Emerging Trends and Opportunities: Supply Chain Regionalization, Social Commerce, Physical Stores, and Retail Media Networks

31:27 Conclusion and Fun Fact