TED Talks Daily Why businesses need a dreamer's magic and a doer's realism | Beth Viner
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Dec 21, 2023 Beth Viner, a culture strategist, delves into the dynamic interplay between dreamers and doers in the workplace. She emphasizes how blending imaginative thinkers with practical executors can unlock business potential. Viner provides a practical blueprint for fostering collaboration, using insightful analogies and real-world examples, like Marriott, to illustrate how this partnership can drive growth and innovation. By nurturing mutual respect and supporting creative flow, teams can turn ambitious dreams into tangible realities.
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Get Buy-in with Money
- Gain buy-in from both dreamers and doers, not just with words, but with tangible incentives.
- Tying compensation to overall business performance can accelerate collaboration and integration.
Lola's Expansion into Retail
- Beth Viner discusses Lola, a feminine health company founded by dreamers Alex and Jordana.
- They initially focused on direct-to-consumer tampons but later expanded into retail, requiring them to hire experienced doers.
Build a Corporate Mosh Pit
- Create a "corporate mosh pit" where dreamers and doers actively engage with each other's work.
- This mutual involvement fosters respect, shared understanding, and faster progress.