Does your favourite drink taste better from a bottle, cup or can? Are foods enhanced by particular plates, or packaging? Or is it all in your head?
Emily Thomas is joined by materials specialist Ellie Doney and food psychologist Charles Spence to find out exactly how the containers we eat and drink from can change the way food tastes.
From British fish and chips wrapped in yesterday’s news to clay tea cups in Kolkata and a pot unwashed for decades, we explore some traditional serving methods and find out why we may be discarding more than we think when we throw them away.
(Photo: Woman in large cup of coffee. Credit: Getty Images)