Low Down on Low-Code
How Business Users Can Drive Change
Jun 17, 2024
Sarah Koplowitz, an optimization champion in marketing, discusses driving process effectiveness. The podcast explores the role of empowered business users in driving change and showcases a real-world case study.
36:20
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Quick takeaways
- Optimization champions drive process effectiveness by collaborating with teams and contributing to automation development.
- Collaborating with builders like Pat from IT showcases successful automation without traditional developers.
Deep dives
Key Role of Optimization Champion in Business Operations
Recognizing the need for formalizing processes to scale and ensure brand representation, Sarah took on the role of optimization champion. She collaborated with teams, gathered requirements, and contributed to the iterative process of automation development. This role emphasized the importance of understanding and improving business operations beyond mere coding or development roles.
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