Cortex

173: Hank Green – State of the Workflow

112 snips
Nov 11, 2025
Hank Green, a prolific entrepreneur and educator behind Vlogbrothers and Crash Course, shares his secrets for managing a hectic creative life. He discusses using simple tools for project management and how he structures his weeks to maximize productivity. The conversation also touches on the differences in engagement metrics across platforms and the evolving landscape of independent publishing. Additionally, Hank reveals insights into his app, Focus Friend, and the importance of book writing as a serious medium.
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INSIGHT

Computer As The Core Tool

  • Hank treats the Mac Studio as his primary work tool because he edits long-form video on a computer, not a phone.
  • He separates short-form editing (phone) from YouTube editing (Premiere on Mac) to preserve quality.
ADVICE

Delegate Triage To An Assistant

  • Use simple tools and delegation: Hank uses Google Tasks and Notes plus an assistant who triages email into actionable lists.
  • Put time-sensitive items on a shared "now" list so people who wait on you can keep working.
ADVICE

Block Unscheduled Deep Work

  • Schedule unscheduled blocks regularly to protect deep work, even if you label them for tasks later.
  • Reserve a full weekday (Hank leaves Thursday unscheduled) to handle side projects without interruptions.
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