Stacy Stern is in charge of revenues, among her other roles at a successful for-profit company, but she tends to talk more about giving away products and services. It becomes obvious that she thinks giving is more important than receiving—not that Justia, the legal portal she and her husband, Tim Stanley, created, isn’t out to make money.

But–philosophically at least–they turn the standard business model on its head. Profit for the 100-plus-employee company makes it possible to put up more free stuff. Stern, a 2017 Legal Rebel Trailblazer, and Stanley, one of the original ABA Journal Legal Rebels, make basic law free and available to one and all, while turning a profit by helping lawyers market themselves.