In this episode of The Barbershop with Shantanu, we sit down with Varun Khaitan and Raghav Chandra, Co-founders of Urban Company, and try to understand how to crack service in India. Join us as Varun and Raghav reveal the secrets behind Urban Company's remarkable growth strategy and how they have built and scaled a leading service business in India. From understanding the unique challenges of the Indian market to crafting innovative service offerings such as the variety of Native appliances they offer, Varun and Raghav share their journey and the key tactics that have made Urban Company a household name, and one that many Indians in urban India now trust! Whether you're an aspiring entrepreneur or simply interested in the service industry, this episode offers valuable insights into the dynamics of building and scaling a successful service business in India.