Enterprise SaaS marketing beyond buzzwords and Boring2Boring with Julia Goelles @Parloa

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #10 of season 5, Anna Nadeina talks with Julia Goelles, VP Marketing @Parloa

--------------Episode's Chapters----------------

02:39 Enterprise vs. SMB Marketing

04:03 Inbound vs. Outbound Marketing

14:21 Partner Marketing Strategies

17:51 AI in Marketing and Branding

23:54 Account-Based Marketing Insights

26:56 Technical Glitch and Continuation

27:19 The Importance of Account-Based Marketing

28:16 Aligning Marketing and Sales Efforts

34:55 Introduction to Women of SaaS

37:21 Expanding Women of SaaS Globally

43:01 Challenges and Trends in Gender Representation

Julia- https://www.linkedin.com/in/julia-goelles/

Parloa - https://www.parloa.com/

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