saas.unbound Enterprise SaaS marketing beyond buzzwords and Boring2Boring with Julia Goelles @Parloa
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #10 of season 5, Anna Nadeina talks with Julia Goelles, VP Marketing @Parloa
--------------Episode's Chapters----------------
02:39 Enterprise vs. SMB Marketing
04:03 Inbound vs. Outbound Marketing
14:21 Partner Marketing Strategies
17:51 AI in Marketing and Branding
23:54 Account-Based Marketing Insights
26:56 Technical Glitch and Continuation
27:19 The Importance of Account-Based Marketing
28:16 Aligning Marketing and Sales Efforts
34:55 Introduction to Women of SaaS
37:21 Expanding Women of SaaS Globally
43:01 Challenges and Trends in Gender Representation
Julia- https://www.linkedin.com/in/julia-goelles/
Parloa - https://www.parloa.com/
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