Susan Boresow, CEO and President, Massage Heights

Culture. Culture. Culture. - It’s everything!

As CEO and President of Massage Heights Franchising, I am proud to lead a talented group of people to drive continuous growth in our overall culture. Culture is everything, and it is the cornerstone of my leadership beliefs.

Massage Heights is about creating a culture of caring where we focus on providing a personalized, elevated, and awesome experience to every member and guest. Health and wellness are part of our daily lives, and we are proud to work with our amazing franchisees and partners to grow our brand.

Franchising has been my 35-year career with various industries. The journey has been so rewarding, and helping franchisees, team members, partners, and consumers achieve their goals is what gives me the most satisfaction.

Prior to Massage Heights Franchising, I was the President of TITLE Boxing Club and oversaw over 180 clubs domestically and internationally. I have been an executive leader and franchising subject matter expert, steering vision casting for some of the best-loved and most-recognized brands, including Massage Envy, McDonald’s, Sport Clips, Cold Stone Creamery, and Godfather’s Pizza.

I have a proven history of providing business strategies and financial due diligence to help franchisees achieve operational excellence aligned with company mission, values, and goals. An innovative, forward-thinking trailblazer focused on driving results in relentless pursuit of excellence.

Expertise: Talent Development ~ Brand Stewardship ~ Strategic Business Planning and Execution ~ Change Management ~ Strategic Partnerships ~ National Promotions ~ Business Intelligence ~ Research & Analysis ~ Loyalty Programs ~ Market & Media Planning ~ Target Messaging ~ Local Store Marketing ~ Budgeting & Forecasting ~ Coaching & Mentoring