Lateral with Tom Scott
59: The player on both teams
Nov 24, 2023
Guests Corry Will, Luke Cutforth, and Jack Chesher discuss topics such as designer drinks, basketball business, festival flyers, Kevin's wedding request, flight diversion to Glasgow, making money through residuals and royalties, and William Shatner's musical performance.
45:42
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Quick takeaways
- Lifebuoy soap used non-breads to advertise and promote handwashing at the Kumbh Mela gathering, reaching a massive audience while ensuring hygiene.
- Gene Roddenberry wrote lyrics for the theme song of Star Trek to secure royalties, leading to a lucrative decision as the show became a major success.
Deep dives
Lifebuoy soap delivers advertising message
Despite a ban on leaflets at the Kumbh Mela gathering, Lifebuoy soap found a creative way to deliver advertising directly into the hands of 2.5 million people. They imprinted their marketing message onto non-breads, a popular food item at the event. This allowed them to reach a massive audience while also encouraging attendees to wash their hands before consuming the bread. The imprint ensured that the advertising message was directly visible to the consumers.
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