Ep 137: Henning Schwinum, Co-Founder & Managing Partner at Vendux, Fractional Sales Leadership Insights & Industry Value

Leaders,

In this episode, Henning Schwinum, Co-Founder and Managing Partner at Vendux, discusses the challenges and opportunities of fractional sales leadership. Vendux helps companies grow their sales leadership capital by matching you with a sales leader and team necessary to transform your sales strategy.

Henning brings a unique, process-oriented approach to sales leadership. This episode is not just about hiring freelancers; it's about fundamentally transforming your organization and driving growth through efficiency. He shares insights on scoping engagements, the business model, and the success of fractional executives. Henning also addresses common objections and defines the space between fractional and freelance work.

He highlights the importance of industry expertise and the value of fractional sales leaders in small to mid-sized companies. Henning also discusses the benefits of external expertise and the limitations of full-time employees in certain scenarios.