On this episode, Shadi Rostami, Senior/Executive VP of Engineering at Amplitude discusses the tell-tale signs companies should look for before expanding their product suite and three major considerations before doing so.

Expanding beyond your first-ever product offering is a huge moment for any company. Unfortunately, it is also a moment that is very difficult to get right.

Specifically, Shadi covers:

• The right time to go multi-product.
• How to set your organization up to go multi-product.
• Horror stories.
• Managing new and existing customers with new products.

This episode is moderated by Frederic Lardinois, Senior Enterprise Editor at TechCrunch.

Learn more at https://tractionconf.io

Connect with Shadi Rostami: https://www.linkedin.com/in/shadi-rostami-b6a636/

Learn more about Amplitude at https://amplitude.com/

This episode is brought to you by:

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