Traction 3 Rules for Building a Multi-Product Company with Shadi Rostami, Amplitude
On this episode, Shadi Rostami, Senior/Executive VP of Engineering at Amplitude discusses the tell-tale signs companies should look for before expanding their product suite and three major considerations before doing so.
Expanding beyond your first-ever product offering is a huge moment for any company. Unfortunately, it is also a moment that is very difficult to get right.
Specifically, Shadi covers:
- The right time to go multi-product.
- How to set your organization up to go multi-product.
- Horror stories.
- Managing new and existing customers with new products.
This episode is moderated by Frederic Lardinois, Senior Enterprise Editor at TechCrunch.
Learn more at https://tractionconf.io
Connect with Shadi Rostami: https://www.linkedin.com/in/shadi-rostami-b6a636/
Learn more about Amplitude at https://amplitude.com/
This episode is brought to you by:
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