SHRM All Things Work How to Stand Out Professionally by Building Your Personal Brand
Nov 18, 2025
In this discussion, Madeline Mackey, a career activator and LinkedIn strategist, dives into the art of personal branding. She highlights the importance of a strong digital presence and shares strategies for optimizing LinkedIn profiles to attract promotions and mentorship. Madeline recounts Carla's success story, showcasing how strategic visibility led to career advancements. She also emphasizes daily behaviors that shape professional perceptions and encourages meaningful engagement with connections to foster opportunities. Tune in for actionable insights on standing out!
AI Snips
Chapters
Transcript
Episode notes
Brand Exists Online And Offline
- Your personal brand is how you show up and how people remember you, even when you're not present.
- Digital presence now permanently shapes that brand and can't be ignored.
Use LinkedIn To Trigger Internal Opportunities
- Optimize your LinkedIn profile and post weekly showing real expertise and community work to build visibility.
- Tag relevant leaders and partners to get noticed and open doors to panels, mentorships, and promotions.
Show Up Like The Role You Want
- Dress and behave for the position you want: lift your physical presence and meeting contributions immediately.
- Audit and clean social profiles, craft a LinkedIn headline with your superpowers, and post valuable content consistently.