Big Technology Podcast How The Music Industry Predicts The Future — With Zack O'Malley Greenburg
Sep 8, 2021
Zack O'Malley Greenburg, a seasoned music journalist and author, delves into how the music industry often anticipates technological shifts ahead of other sectors. He shares insights on the decline of retail giants and the rise of streaming services. Virtual concerts during the pandemic also take center stage, showcasing innovative artist-audience connections. Greenburg reflects on lessons from music icons, emphasizing resilience, creative ownership, and the impact of NFTs, all of which indicate music's leading role in adapting to digital changes.
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Episode notes
Music Industry as a Predictor
- The music industry often predicts broader technological shifts.
- Examples include the decline of physical retail, the rise of streaming, and the emergence of NFTs.
Wu-Tang Clan's Unique Album Release
- The Wu-Tang Clan's album, "Once Upon a Time in Shaolin," was sold as a one-of-a-kind physical copy.
- Martin Shkreli bought it, and the US government later seized and resold it.
NFTs and Scarcity
- NFTs create scarcity for digitally reproducible items.
- This mirrors limited-edition physical releases.
