The Rise of Virtual Concerts in Immersive Spaces

Zack O'Malley Greenburg is a music journalist who's spent time with everyone from Katy Perry to Kanye West. He joins Big Technology Podcast to discuss how the music industry seems to go through every major technology-driven shift before everyone else, including the decline of brick-and-mortar retail (see: Tower Records), to the rise of streaming content (Spotify), and even NFTs (WuTang's Once Upon a Time in Shaolin). Greenburg also discusses how he's applied lessons from some of the world's most successful musicians in his own career.

You can follow Zack's book, We Are All Musicians Now, on Substack here: https://zogblog.substack.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices