The Pomp Podcast #581 Shaan Puri on The Solo-capitalist Starter Pack
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Jun 14, 2021 
Shaan Puri, Senior Director of Product at Twitch, discusses solo-capitalists, copypreneurs, the pros/cons of social reach, podcasts, newsletters, rolling funds, and famous personalities like Howard Stern, Kanye West, Joe Rogan, Kardashians, and MrBeast. They also talk about Miami's startup scene, building an audience, competing platforms, hiring someone, the business approach to owning a strip club, the rise of business-savvy content creators, brand building, licensing IP, and sleep schedules, aliens, and fake information.
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Power of Unique Solo Capitalists
- Solo capitalists succeed by leveraging a unique mix of experience, passion, and content creation skills.
- Building an audience first creates a valuable asset to launch multiple income streams and products.
Start Content Focused
- Focus on one content platform initially, like Twitter, to grow your top-of-funnel audience.
- Then expand to format-rich platforms like podcasts or YouTube for deeper engagement and trust.
Value of Partial Attention
- The total addressable market (TAM) for partial attention experiences is bigger than for full attention ones.
- Successful platforms and content should target users' passive attention moments like background listening.