#581 Shaan Puri on The Solo-capitalist Starter Pack
Jun 14, 2021
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Shaan Puri, Senior Director of Product at Twitch, discusses solo-capitalists, copypreneurs, the pros/cons of social reach, podcasts, newsletters, rolling funds, and famous personalities like Howard Stern, Kanye West, Joe Rogan, Kardashians, and MrBeast. They also talk about Miami's startup scene, building an audience, competing platforms, hiring someone, the business approach to owning a strip club, the rise of business-savvy content creators, brand building, licensing IP, and sleep schedules, aliens, and fake information.
Building a personal brand and engaging with an audience are key assets for solo capitalists.
Understanding different platforms and their effects on audience engagement is crucial for content creators.
Monetization options have evolved, and creators can leverage their personal brand and audience for revenue generation.
Success in content creation and audience building depends on unique backgrounds, perspectives, and thinking outside traditional models.
Deep dives
Building an Audience as a Solo Capitalist
The podcast episode explores the concept of solo capitalism and the idea of individuals building their own personal brands and audiences. The discussion highlights how having an audience is a valuable asset for solo capitalists and how platforms like Twitter and podcasts can be used to engage and grow that audience. The episode also touches on the idea of building trust and rapport with the audience, as well as the challenges of monetizing the content and creating sustainable schedules for content creation.
The Power of Passive Consumption and Partial Attention
The episode discusses the importance of understanding the different platforms and their effects on audience engagement. It emphasizes the value of platforms that cater to passive consumption and partial attention, where content can be consumed in the background or during other activities. The conversation delves into the motivations and behaviors of audience members, as well as the challenges and opportunities of creating content for platforms like YouTube that allow for passive consumption and maximize audience reach.
The Evolution of Content Creation and Monetization
The podcast episode highlights the changing landscape of content creation and monetization, comparing it to past models such as book publishing. It discusses the emergence of various monetization options, from paid newsletters to Patreon and the role of audience size and engagement in revenue generation. The conversation also explores the shift in mindset among creators, where business acumen and unique perspectives are enabling them to create new revenue streams and leverage their personal brand and audience to their advantage.
The Playbook for Solo Capitalists and the Unconventional Paths to Success
The episode explores the playbook and strategies employed by solo capitalists, highlighting the importance of unique backgrounds and perspectives. It emphasizes the idea that success in content creation and audience building is not one-size-fits-all, with different individuals finding success through different platforms and approaches. The conversation recognizes the power of bringing a different point of view to content creation, as well as the opportunities that arise from thinking outside traditional models and tapping into business acumen.
The Power of Building a Personal Brand
In this podcast episode, the host discusses the importance of building a personal brand and how it can lead to success in various industries. He emphasizes the need for authenticity and unique personal experiences when creating content, rather than simply copying what others have done. The podcast also explores the idea of storytelling and how it can be a powerful tool for effective communication and building an audience. The host shares insights on the evolving nature of content creation and the shifting dynamics in the entertainment industry. Overall, the episode highlights the role of personal branding and entrepreneurship in the digital age.
Exploring New Paths to Success
This podcast episode delves into the idea of finding new paths to success in various fields. The host suggests that traditional career routes are no longer the only way to achieve one's goals. He discusses how creating an audience and establishing a personal brand can open up alternative routes to success, allowing individuals to bypass traditional insider networks. The episode also touches upon the importance of finding one's own unique strengths and interests, and leveraging different platforms to showcase one's content. The host provides examples of content creators who have successfully built lucrative businesses by adopting this approach.
The Role of Ambition and Authenticity
In this podcast episode, the speaker explores the role of ambition and authenticity in the pursuit of success. He discusses how ambition drives certain individuals to go beyond traditional expectations and push the boundaries of what's possible. However, he also emphasizes the importance of being true to oneself and maintaining authenticity when building a personal brand. The episode touches upon the trend of individuals gravitating towards individuals rather than firms, highlighting the power of personal branding and the unique value that each person brings to their audience. The speaker shares insights on identifying one's passion, innovating within one's niche, and leveraging personal experiences to create compelling content.
Shaan Puri is the Senior Director of Product, Mobile Gaming & Emerging Markets at Twitch. He previously built Bebo, before ultimately selling the business to Twitch. Shaan is also the host of My First Million, one of the fastest growing business podcasts. In this conversation, we discuss solo-capitalists, copypreneurs, pros/cons of social reach, podcasts, newsletters, rolling funds, Howard Stern, Kanye West, Joe Rogan, Kardashians, and Mr Beast. ======================= Remote makes it easy for companies of all sizes to employ global teams. We take care of international payroll, benefits, taxes, and local compliance, so you can focus on growing your business. Sign up for Remote today and receive 50% off your first employee for the first three months. Check out remote.com/pomp and enter promo code POMP to get started. ======================= Choice is a new self-directed IRA product that I'm really excited about. If you are listening to this, you are likely part of the 7.1 million bitcoin owners who have retirement accounts with dollars in them, but not bitcoin. I was in that situation too. Now you can actually buy real Bitcoin in your retirement account. I'm talking about owning your private keys and using tax-advantaged dollars to do it too. Absolute game changer. https://www.retirewithchoice.com/pomp =======================
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