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The Rise of Business-Savvy Content Creators
This chapter explores the evolving landscape of content creation and entrepreneurship, discussing how individuals from different backgrounds are entering various industries and leveraging their business acumen. It highlights the shift towards managing one's own audience and message, as well as the unique opportunities for financial gain that come with building a large following. The chapter also examines examples of influencers and celebrities who have created their own brands or invested in existing businesses, predicting that more will follow this path.