Leaders Worth Knowing Podcast Grand Slam Track’s top target: sport’s youngest fanbase
Leaders' Editorial Director James Emmett and Content Director David Cushnan share what’s worth knowing in the global sports industry this week.
They’re joined by Steve Gera, President and COO of Grand Slam Track, the new athletics series fronted by Olympic legend Michael Johnson. Gera shines a light on this week’s US media rights announcements for the first season, starting in April, and the calendar of Slams, beginning in Kingston, Jamaica and then moving to Miami, Philadelphia and Los Angeles.
He also discusses the challenges of building a start-up property, the dangers of going too big too soon, Grand Slam Track’s position as a disrupter in global athletics and why and how he’s targeting the youngest fanbase in sport.
Elsewhere, where the best Super Bowl parties in New Orleans this weekend might be and the remarkable early results of the auctions to decide the new investors in English cricket, as the sales process for the Hundred concludes.
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