Shopify Masters
The Ethical Sourcing Guide Every Founder Needs
Apr 24, 2025
Lauren Lutwig and Alexander Lutwig, co-founders of Their Jewelry, discuss their mission to redefine sustainable luxury in the jewelry market. They dive into the importance of ethical sourcing and using recycled materials to create timeless, gender-neutral pieces. The duo emphasizes the need for transparency with customers and the value of collaboration in design. They share insights on fostering a strong creative culture and the necessity of building a skilled team to bring innovative ideas to life, all while prioritizing sustainability over passing trends.
40:05
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Quick takeaways
- The founders of Their Jewelry prioritize sustainability by using recycled materials and ethical practices, ensuring environmental responsibility in their luxury designs.
- Through personal customer connections and transparent communication, the brand fosters trust and loyalty while navigating challenges in establishing quality manufacturing relationships.
Deep dives
Commitment to Sustainability
The founders of the jewelry brand emphasize a deep commitment to sustainability, focusing on the use of recycled materials to avoid further mining waste. They aim to create jewelry that is not only aesthetically pleasing but also environmentally responsible. This includes eco-friendly packaging and partnerships with organizations like 1% for the Planet and the Artisanal Gold Council to promote ethical mining practices. By addressing the hazardous conditions faced by small-scale miners, they ensure that their business contributes positively to the environment and the communities involved in gold mining.
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