Shopify Masters The Ethical Sourcing Guide Every Founder Needs
Apr 24, 2025
Lauren Lutwig and Alexander Lutwig, co-founders of Their Jewelry, discuss their mission to redefine sustainable luxury in the jewelry market. They dive into the importance of ethical sourcing and using recycled materials to create timeless, gender-neutral pieces. The duo emphasizes the need for transparency with customers and the value of collaboration in design. They share insights on fostering a strong creative culture and the necessity of building a skilled team to bring innovative ideas to life, all while prioritizing sustainability over passing trends.
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Use Allergy-Friendly Quality Metals
- Avoid using base metals that cause allergies such as copper or brass in jewelry.
- Use quality metals like sterling silver with a thick layer of 14 karat gold for accessible, versatile jewelry.
Winning Requires Persistence and Focus
- Success comes from persistence and focus on your own unique values rather than competition.
- Honest and interesting products will resonate with like-minded customers.
Expand Genuine Sustainability Efforts
- Go beyond recycled materials to fight greenwashing by acquiring certifications and partnering with impactful organizations.
- Support ethical gold mining to help reduce environmental and health hazards.