Episode 696: SEO Is Old News. Meet Its Cooler, Smarter Cousin: AEO.

So apparently, SEO isn’t dead, it just got a glow-up and changed its name to AEO (Answer Engine Optimization). Yeah, the same thing Alexa uses to snitch on which real estate agents actually show up online. Meanwhile, I’m still over here fighting with Google about why my blog isn’t ranking for “homes for sale near me.”

Here’s the thing, the real estate game has officially gone voice-first. AI tools like ChatGPT, Claude, and Gemini aren’t just helping write content anymore, they’re deciding which real estate agent gets picked when someone shouts, “Hey Alexa, who’s the best agent in Ventura?” And if that doesn’t make you rethink your marketing strategy, I don’t know what will.

In this episode, I’m breaking down exactly how to show up in voice search results, Google snippets, and AI recommendations, without needing a PhD in algorithms. I’ll show you how to use hyperlocal keywords, FAQ-style blogs, and short-form videos that help AI actually notice you exist. Spoiler: it’s not about stuffing “buy a home in Los Angeles” 400 times into your blog post (though, yeah, we’ll talk about real estate SEO the right way).

I’ll walk you through how to write short, clear, “human” answers that AI loves to quote, because apparently robots appreciate brevity more than your clients do. I’ll also share how to use tools like AnswerThePublic, Reddit, and your own Google Business Profile to find what people are really asking about buying a home, selling property, and real estate listings in your area.

And yes, I’m throwing in my actual AEO framework, the same one I built with the help of ChatGPT, Claude, and Gemini, then ran through my real estate systems for YRealty and Tristan Ahumada’s brand. It’s part SEO, part chaos, and a whole lot of sarcasm.

If you’ve ever wondered how to make AI recognize your real estate business, show up in local search results, or finally get free real estate leads without begging the algorithm for attention, this one’s for you.

Just type AEO in the comments if you want the full guide. Or message me on Instagram, and I’ll send it straight to you, because unlike Alexa, I actually reply.

 

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