The Data Stack Show The PRQL: From Data Chaos to Marketing Truth: An Engineer's Guide to Attribution with Lew Dawson of Momentum Consulting
Jan 27, 2025
Dive into the fascinating world of data and marketing technology with insights from a special guest at Momentum Consulting. Discover the challenges of marketing attribution and its crucial impact on data-driven decisions. Learn how collaboration across various business sectors can enhance advertising strategies and boost conversion rates. This conversation unpacks a wealth of knowledge about navigating the complexities of data in the ever-evolving MarTech landscape.
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Lew Dawson's Expertise
- Lew Dawson's background includes coding, data warehousing, and MarTech implementation.
- He now consults businesses on building effective marketing ecosystems.
Data Modeling for Attribution
- To effectively use attribution data, model data accurately and represent it clearly.
- This enables good marketing decisions and ad optimization.
Attribution Complexity
- Attribution is a complex business and data problem.
- It requires cross-functional collaboration and careful data modeling.