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The Data Stack Show
The PRQL: From Data Chaos to Marketing Truth: An Engineer's Guide to Attribution with Lew Dawson of Momentum Consulting
Jan 27, 2025
Dive into the fascinating world of data and marketing technology with insights from a special guest at Momentum Consulting. Discover the challenges of marketing attribution and its crucial impact on data-driven decisions. Learn how collaboration across various business sectors can enhance advertising strategies and boost conversion rates. This conversation unpacks a wealth of knowledge about navigating the complexities of data in the ever-evolving MarTech landscape.
03:38
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Quick takeaways
- Lou Dawson highlights the necessity of collaboration across teams to tackle the multifaceted challenges of marketing attribution effectively.
- The podcast discusses the critical role of accurate data modeling in guiding informed marketing decisions and optimizing business strategies.
Deep dives
Lou Dawson's Journey in Data Consulting
Lou Dawson has a diverse background in data, starting his journey in the late 1990s by writing code for websites. Over the years, he has gained extensive experience in data warehousing and later transitioned into the marketing technology (MarTech) space, where he has implemented various technologies for businesses. His consulting services focus on helping companies build effective MarTech ecosystems, highlighting the growing need for expertise in this niche. Lou's career journey reflects a dedication to solving complex business problems through data-driven marketing solutions.
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Discover
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