The Data Stack Show cover image

The PRQL: From Data Chaos to Marketing Truth: An Engineer's Guide to Attribution with Lew Dawson of Momentum Consulting

The Data Stack Show

00:00

Navigating the Complexities of Marketing Attribution

This chapter explores the intricate challenges of attribution in marketing and its pivotal role in data-driven decision-making. It highlights the necessity for collaboration across different business sectors to refine advertising strategies and improve conversion rates.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app