
The PRQL: From Data Chaos to Marketing Truth: An Engineer's Guide to Attribution with Lew Dawson of Momentum Consulting
The Data Stack Show
00:00
Navigating the Complexities of Marketing Attribution
This chapter explores the intricate challenges of attribution in marketing and its pivotal role in data-driven decision-making. It highlights the necessity for collaboration across different business sectors to refine advertising strategies and improve conversion rates.
Transcript
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