

Business Wars | 5th Anniversary Special | 1
Mar 16, 2023
Gina Keating, author and expert on the Netflix vs. Blockbuster rivalry, joins sound designer Kyle Randall to celebrate five years of insightful storytelling. They share the creative journey of the podcast, highlighting the evolution from classic business battles to deeper narratives. The duo discusses the pivotal role of sound in enhancing listener immersion and reflects on the challenges of adapting journalistic writing for audio. The conversation also takes a humorous turn, teasing a new series on the weight loss industry.
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Episode notes
Host Selection
- David Brown was initially hesitant to host Business Wars due to PhD commitments.
- Producer Karen Lowe convinced him by scheduling the podcast after his dissertation deadline.
First Series Selection
- Netflix vs. Blockbuster was the first Business Wars series.
- Karen Lowe's husband suggested Gina Keating, author of a book on the topic, as the writer.
Writing for Podcasts
- Gina Keating found writing for the Business Wars podcast intense and different from book writing.
- She had to learn to write dramatically and invent scenes based on factual events.