Tyrrells Crisps & Chase Distillery Founder: 36 Years of Brand Building Wisdom in 3 Hours, The Future of Food, How Gut Health Goes Mainstream

"There are no rules, so create your own rules” -

Tyrell’s Crisps & Chase Distillery founder: 16 Controversial Lessons from a £40 Million Exit and a £75 Million Exit to DIAGEO “…there are laws, but there are NO RULES”

Back for a part two, with the Food & Drink OG DON

Will Chase builds and flips.

A MasterClass in Life and Brand building.

Loved it. It’s long. Very long.  So take it in slowly.

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ON THE MENU:

1. Alan Partridge Brand Building Rule: As a Founder get into the character of your brand
2. Champagne vs CocoPop Shopppers: How does gut health go mainstream
3. Surviving WW2 and How our Food System is F*cked: the Solution lies in the Problem, and (always) a Problem Lies in the Solution
4. Buddhism, Bhutan & Brand Building: How to Cage Your Founders Monkey Mind
5. Napoleon Brand Build Strategy 1: “Genius is doing the Average thing when Everyone around you is Losing their Mind”
6. Napoleon Brand Build Strategy 2: “Get in trenches & BE IN IT with your customer”
7. Why Momentum = magic, magic = momentum, momentum = more magic
8. AUDI Logo: Why You Senior Leadership team must operate like the Audi Logo
9. How Will’s turned his Bi Polar into a Superpower: the DOWN drives the UP
10. Gratitude Principle “Founders work 80 hour week so they don’t have to work 40 hour weeks”
11. Price Laddering Principle: How Tyrells launched Vegetable Crisps to increase Margin + Drive ROS in Core Range
12. The Graza Olive Oil Genius: Sizzle vs. Drizzle of Brand Building
13. The Strategy to Drop you Av RRP to become a Household Brand: “you get value through scale”
14. Why Categories are Like Fishing in Ponds: You Choose Where you Fish
15. DON’T SELL YOUR BRAND: When You’re In The Winners Enclosure You Realise All The Fun Was in The Race

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