The Game with Alex Hormozi The Offer Is King | Ep 530
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Apr 27, 2023 Discover the secrets behind creating irresistible business offers that can propel your growth. Delve into successful examples like Domino's and FedEx while learning the three essential components of a compelling offer. Explore innovative strategies for using free offers to attract and engage customers effectively. Uncover various types of enticing free offers and how to track their success for maximum impact. This episode is a treasure trove of insights for anyone looking to boost their business.
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The Offer Is King
- Focus on creating one exceptional, irresistible core offer.
- This strong offer minimizes the need for aggressive selling tactics or extensive marketing.
Domino's Irresistible Offer
- Domino's "30 minutes or free" offer, despite average pizza, drove immense growth.
- This highlights the power of a compelling offer.
Sony's Penny CD Offer
- Sony's "10 CDs for a penny" was a successful offer, demonstrating the power of perceived value.
- This offer, though involving continuity, attracted many customers.