In today's episode of Grow, Scale, Master, Kon Stathopoulos and Josh Phegan examine the importance of going all in on systems. They discuss utilising systems for scale and why they are mission-critical, what systems actually do, making them teachable, and using effective forms, checklists, visuals, and dialogues. Josh talks about quality assurance and shares the Tiny Teddy story about setting customer expectations. Kon illustrates the 'fish are at your feet' concept of seeing the opportunity in front of you. They reflect on business models being disguised opportunities, each with an upside and a downside.