REWORK
The Myth of the Overnight Sensation
Feb 14, 2024
Join Jason Fried and David Heinemeier Hansson, co-founders of 37signals, as they celebrate Basecamp's 20th and 37signals' upcoming 25th anniversaries. They discuss the success of their book REWORK, exploring the challenges faced during its creation and its impact. Learn about treating a book as a product, the compromise made during the writing process, and the book's brevity. They also share insights on the potential future of their writing about work and business.
27:01
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Quick takeaways
- The success of the book Rework is attributed to its concise and relatable content, with readers finding it easy to read and applicable to real-life situations.
- The unconventional approach taken by the authors in cutting down the manuscript of Rework to half its original size resulted in a book that directly delivers their key ideas without jargon or filler content, providing a refreshing alternative to traditional business books.
Deep dives
The Success of the Book Rework
The podcast episode discusses the success of the book called Rework, which has sold over a million copies worldwide. The book, written by the co-founders of 37 Signals, Jason Freed and David Heinemayer Hanson, is a compilation of their best essays and ideas that they had been publishing on their blog over the years. The book's success is attributed to its concise and relatable content, with readers finding it easy to read and applicable to real-life situations. Despite the book industry's expectations of length and filler content, the authors chose to focus on delivering the very best ideas, resulting in a timeless and impactful product.
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