The Myth of the Overnight Sensation
REWORK
Introduction
The hosts discuss the million copies sold worldwide and positive impact of their book 'Defensive Design for the Web', reflecting on its longevity and global reach.
This week, join your host Kimberly Rhodes along with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, as they celebrate Basecamp's 20th and 37signals' upcoming 25th anniversaries. The excitement extends to the success of their book REWORK, which recently surpassed a million copies sold worldwide.
They delve especially into the chapter titled "The Myth of the Overnight Sensation," exploring the book's journey, impact, and the challenges faced during its creation. From unexpected compromises with publishers to the book's timeless nature, Jason and David share insights on treating a book as a product and how it has aged well, continuing to resonate with readers around the globe.
Jason and David also reflect on the writing process and the book's unique qualities, including its concise nature and impactful content. Tune in for a fascinating exploration of the past, present, and potential future of 37signals’ writing about work and business.
Check out the full video episode on YouTube
Key Takeaways:
[00:39] - Big news: REWORK just surpassed a million worldwide copies sold!
[02:13] - The book was definitely not an overnight success.
[04:12] - How treating books as products enhances impact, and longevity.
[05:29] - The book, initially 50,000 words, was cut in half to 25,000, which caused a conflict.
[07:06] - Hear about the compromise that was made.
[10:25] - The book's brevity, initially concerning, impressed the editor, leading to improvements.
[13:58] - How the book serves as a persuasive tool, empowering readers to articulate their thoughts.
[15:52] - David points out that the book's immediate start contributed to its success.
[18:24] - Writing a book is overrated; instead focus on consistent online writing.
[20:06] - REWORK’s success lies in compiling proven internet hits for lasting impact.
[24:39] - Any plans for another book?
Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.
If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.
Links and Resources:
Sign up for a 30-day free trial at Basecamp.com
Remember Everything You Learn from Podcasts
