The Contractor Fight with Tom Reber TCF1065: The Wolf That Bled Out - Marketing Truths with Joshua T. Osborne
Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/
Tom sits down with Joshua T Osborne, his partner at No Excuses Media, for a conversation that hits different.
Josh's story isn't some polished LinkedIn bullshit. He was given up for adoption at 12, worked construction instead of going to school, built a multimillion-dollar moving company, had a heart attack at 28, lost everything to cocaine and bad decisions, then rebuilt from scratch. Now he and Tom run No Excuses Media, helping contractors stop getting bled dry by marketing vultures.
This episode is about surviving your own mistakes, spotting the wolves disguised as "experts", and building something that actually lasts.
You'll learn:
- Why most marketing "experts" have never swung a hammer (and why that matters)
- The Eskimo wolf story: how contractors keep licking the blade that's killing them
- Joshua's collapse and comeback - 360lbs, broke, and one ultimatum away from losing his wife
- What actually works in contractor marketing (hint: it's not the latest TikTok trend)
- How to kill the greed, trust the data, and stop making emotional business decisions
- Why success leaves clues, (and how to steal what's already working)
Bottom line: Stop chasing hype. Start building systems. And quit letting people who've never done what you do tell you how to run your business.
Raw. Real. No bullshit.
Welcome to The Fight.
Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review.