The Marie Forleo Podcast 446 - Cash In On Your Creative Ideas with Multi-Million Dollar Toy Inventor Azhelle Wade
Jun 24, 2025
Azhelle Wade, known as The Toy Coach, is a multi-million dollar toy creator who shares her insights on transforming creative ideas into best-sellers. She discusses her unexpected leap from teaching to toy design during the pandemic, which sparked her entrepreneurial spirit. Azhelle highlights common pricing mistakes that entrepreneurs make and offers strategies for successful pitching. She emphasizes the importance of aligning financial goals with product development and encourages aspiring creators to take action and engage with their audiences through social media.
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Azhelle's Path to Toy Design
- Azhelle Wade initially wanted to work with kids, considering teaching and child psychology.
- She shifted to art and exhibition design before discovering toy design, which she pursued at FIT.
Creativity Can Be Learned
- Creativity, including toy creativity, can be learned and unlocked over time.
- Initial struggles with idea generation don't mean lack of creativity; persistence leads to growth.
Pandemic Sparked Entrepreneurial Leap
- Azhelle avoided entrepreneurship initially due to her mom's hard work as an entrepreneur.
- The pandemic made her reassess priorities, leading her to take the leap into entrepreneurship.
