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EdUp's mission is to disrupt workplace education and training, which they believe is fundamentally broken. Traditional training methods, such as click-through presentations and death-by-PowerPoint, result in low NPS scores for learners. EdUp aims to make workplace education highly engaging and intuitive, allowing learners to consume content on mobile devices in bite-sized, Twitter-like chunks. They also provide admins and authors with an easy-to-use platform to create modern and up-to-date content. EdUp's vision extends beyond the workplace, with ambitions to offer educational opportunities to those who are unemployed or in developing countries.