Competitive Differentiation Revealed With Roger Burnett [Episode 47]

People are going to spend their money on your product, so you need to know what makes you so special. You need competitive differentiation in your market. Learn how to build that customer trust so that when they have to choose, they'll even lean more in your favor. Join Doug C. Brown as he talks to Roger Burnett about competitive differentiation and why it's a must in today's market. Roger is the founder of Social Good Promotions. He and his team teach and deliver purpose-based marketing strategies to businesses of all sizes. Learn how to build trust and rapport with your customer. Find out the difference between being persuasive and being compelling. And, discover why you need to align yourself to your business message. Learn all that and more on today's episode of CEO Sales Strategies.