Outbound Squad From $1M to $100M: How to crush quota with Andrew Barbuto
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Jun 3, 2025 Andrew Barbuto, author of 'Top Sales Producer', shares his incredible journey of scaling a book of business from $1 million to $100 million in just six years. He dives into expert sales strategies, highlighting the importance of thorough research and crafting tailored messages for specific audiences. Andrew discusses the value of adding insights to establish trust, and the necessity of ownership transfer in engaging buyers. He also addresses co-creating solutions with prospects and effectively managing time to enhance sales performance.
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Separate Research From Outreach
- Separate prospecting research from outreach to enhance effectiveness.
- Spend dedicated time researching prospects to personalize outreach with relevant ideas.
From $1M To $100M In Sales
- Andrew Barbuto started with a $1 million quota and grew it to $100 million in six years through continuous improvement.
- He closed his first deal after about six months of hard work and relentless outreach.
The 10-Step Sales Formula
- Master expertise, research, outreach, value delivery, ownership transfer, and timing to succeed in complex B2B sales.
- Transfer ownership to buyers to help them sell internally and always deliver value until timing aligns.
