45: Nick Bell, CEO of Fanatics Live, on Rupert Murdoch, building Snap, leading Google Search, and why the future of media is all about the attention economy
Feb 20, 2024
auto_awesome
Nick Bell, CEO of Fanatics Live, discusses his career journey from startups to major companies like Snap and Google. He delves into the evolution of media, focusing on the 'Attention Economy' and the future of media businesses. Topics include building a newspaper on Snapchat, innovation in search, and Fanatics' transformation into a multi-threaded business.
Understanding the 'Attention Economy' is crucial for media success.
Innovation and disruption are essential for staying relevant in the media industry.
Deep dives
Nick Bell's Career Journey and Early Entrepreneurship
Nick Bell shares his journey starting from leaving school at 16 and building a successful teenage website. He discusses the challenges he faced in finding his passion and his pivot into online video. He highlights the importance of creating new mediums that feel native to the platform, which led to the rise of short-form online video. Bell also reflects on his time at News Corp and the transformative period in the media industry with the launch of the iPhone and iPad.
Transition to Snapchat and Learning from Rupert Murdoch
Bell shares his transition to Snap and recalls how he pitched the idea of building a newspaper-like product inside Snapchat. He highlights the valuable experience of learning from the legendary Rupert Murdoch during his time at News Corp, observing Murdoch's approach to storytelling, attention-grabbing, and engagement. Bell expresses his passion for disruptive and innovative ideas, which influenced his decision to work at Snap and witness the platform's transformation.
Challenges and Innovation at Google Search
Bell discusses his role leading the Google Images team and later transitioning to the Google core search experience team. He acknowledges the challenges of innovating within a large organization like Google and the difficulty of making meaningful progress amidst complexity and pressure. He discusses the changing landscape of information consumption and the threat of alternative platforms like TikTok in capturing people's attention. Bell also expresses admiration for the smart and experienced individuals he worked with at Google.
Fanatics' Vision and Transformation
Bell explains the transformation occurring at Fanatics, highlighting its evolution from a sports merchandise retailer to a multi-threaded business incorporating betting, gaming, and collectibles. He draws parallels between Fanatics' strategy and the 1950s Walt Disney strategy map, focusing on seamless fan experiences across various products and services. Bell emphasizes the opportunities in disrupting the collectibles market by introducing innovation, community-building, and marketing strategies. He also recognizes the value of attention and discusses the potential of AI and high-quality media experiences.
If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support
———
Nick Bell, CEO of Fanatics Live, has made a career out of understanding and tapping into the ‘Attention Economy’. He transformed News Corp’s digital media business, changed how people watch content by launching new media at Snap, and led product for the world’s most visited site in Google Search. He’s doing it one more time at Fanatics Live, where he’s bringing social commerce, sports, and media together. Nick explains why the Attention Economy is everything for media businesses, how media has evolved, and what he’s learned at some of the most influential companies in the world.
———
Connect with James and Daniel!
LinkedIn:
James: https://www.linkedin.com/in/jamesborow/
Daniel: https://www.linkedin.com/in/danieldruger/
Twitter:
James: https://twitter.com/jamesborow
Daniel: https://twitter.com/ddruger
Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode