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45: Nick Bell, CEO of Fanatics Live, on Rupert Murdoch, building Snap, leading Google Search, and why the future of media is all about the attention economy

ADSN

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Fanatics' Transformation and Collectibles Focus

The chapter explores how Fanatics has evolved from selling sports merchandise to a multi-threaded business, emphasizing their focus on creating a seamless fan experience across different products and services. They delve into their current spotlight on collectibles, discussing past achievements, and sharing their vision of a digital space for fans and collectors to interact.

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