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45: Nick Bell, CEO of Fanatics Live, on Rupert Murdoch, building Snap, leading Google Search, and why the future of media is all about the attention economy

ADSN

CHAPTER

Fanatics' Transformation and Collectibles Focus

The chapter explores how Fanatics has evolved from selling sports merchandise to a multi-threaded business, emphasizing their focus on creating a seamless fan experience across different products and services. They delve into their current spotlight on collectibles, discussing past achievements, and sharing their vision of a digital space for fans and collectors to interact.

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