Jonathan Gandolf gives his CEO perspective on vision setting and the idea of “curation over creation.” Brands that pump out new content every day or week can prevent their work from getting buried in “internet purgatory” by utilizing The Juice. Rather than focusing on quantity and speed, focus instead on quality, specificity, curation, seasonality, and repurposing. Brett and Jonathan also talk about AI, NRR

(Net Revenue Retention), and the long-game.

0:00 Introduction

0:59 Conversion with JG

4:55 Curation

8:00 Brands

11:25 Slow down

13:10 From Boring to Binge-able

15:40 NRR (Net Revenue Retention)

19:10 Short term (Google ads) VS long game (curation)

23:10 Road map and AI

25:00 Outro

Get access to the largest collection of B2B marketing and sales resources: Join The Juice

Sign up for Modern Day Marketer (the newsletter)

Follow Jonathan: | LinkedIn | Twitter

Follow The Juice:| Website | Blog | Twitter | LinkedIn

Follow Brett:| Twitter | LinkedIn

Michael Artis from 20.20