Matt Madrigal from Google discusses using generative AI tools to enhance product imagery for SMBs, gaining executive buy-in for AI adoption, virtual try-on technology for retail, and the impact of data sharing on customer insights in the resale market.
Read more
AI Summary
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
Small businesses can use generative AI tools to enhance product imagery and drive online growth.
AI-powered tools provide specific search keyword and demand information to help merchants make informed decisions on inventory and promotions.
Deep dives
Leveraging Generative AI for Product Imagery Enhancement
Small businesses can utilize generative AI tools, like those offered by Google, to enhance product imagery and drive business growth online. By incorporating multiple images for product offers rather than just one, merchants can increase both impressions and clicks. Tools such as Google Merchant Center and Google's channel on Shopify provide features like scene generation, increasing image resolution, and background removal to address tangible pain points for merchants of all sizes.
Virtual Try-On Capabilities in Retail
The introduction of virtual try-on capabilities, such as Google's aid in creating immersive shopping experiences, particularly in the apparel sector. Nearly 80% of online apparel shoppers are more inclined to make purchases if they have confidence in how the clothing will look on them. Leveraging generative AI and models without additional costs, businesses can offer lifelike shopping experiences to enhance customer engagement and brand perception.
Enhancing Customer Experiences with AI-Powered Insights
AI-powered tools, such as those introduced by Google, provide specific search keyword and demand information to help merchants make informed decisions on inventory and promotions. By leveraging these insights, small retailers can identify product demand trends and minimize risks in purchasing decisions, ultimately improving their bottom line and customer satisfaction. These tools aim to revolutionize the shopping experience, aligning with evolving consumer expectations and enhancing businesses of all sizes.
Today’s guest is Matt Madrigal, Vice President and General Manager of Merchant Shopping at Google. Matt returns to the program today to talk about data-based solutions for SMB retail challenges surrounding product imagery and translating brick-and-mortar customer experiences to the digital world. Throughout the episode, Matt pulls apart what small businesses will need to take advantage of the growing microservices market as generative AI tools become more commodifiable. If you’ve enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode