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The AI in Business Podcast

Driving SMB Solutions with AI - with Matt Madrigal of Google

Jun 18, 2024
13:09
Snipd AI
Matt Madrigal from Google discusses using generative AI tools to enhance product imagery for SMBs, gaining executive buy-in for AI adoption, virtual try-on technology for retail, and the impact of data sharing on customer insights in the resale market.
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Podcast summary created with Snipd AI

Quick takeaways

  • Small businesses can use generative AI tools to enhance product imagery and drive online growth.
  • AI-powered tools provide specific search keyword and demand information to help merchants make informed decisions on inventory and promotions.

Deep dives

Leveraging Generative AI for Product Imagery Enhancement

Small businesses can utilize generative AI tools, like those offered by Google, to enhance product imagery and drive business growth online. By incorporating multiple images for product offers rather than just one, merchants can increase both impressions and clicks. Tools such as Google Merchant Center and Google's channel on Shopify provide features like scene generation, increasing image resolution, and background removal to address tangible pain points for merchants of all sizes.

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