Space Business Podcast #156 | Hyperspectral Earth Intelligence | Awais Ahmed, Pixxel
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Nov 28, 2025 In this chat, Awais Ahmed, Co-founder and CEO of Pixxel, a pioneering planetary intelligence company, dives into the world of hyperspectral imaging. He discusses how this technology can revolutionize sectors like agriculture and mining by detecting soil nutrients and early disease signs. Awais contrasts hyperspectral with multispectral imaging and shares insights on Pixxel's innovative satellite designs. He also reflects on the ambitious growth of India’s private space sector. Plus, he reveals his favorite sci-fi books that inspire his journey!
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Hyperspectral As Planetary Health Monitor
- Pixxel builds and operates hyperspectral satellites to create a planetary health monitor.
- Hyperspectral captures 250+ contiguous wavelengths enabling detection of invisible problems multispectral misses.
Student Projects Sparked A Space Career
- Awais joined a student satellite team and was trained by ISRO scientists which taught him satellite hardware basics.
- He later helped build a Hyperloop pod and toured the SpaceX factory, which solidified his commitment to space.
Validate Specs With Customers First
- Validate demand by contacting potential customers and asking what specs they'd pay for.
- Use that feedback to set engineering targets that customers will actually buy.





