Taylor Swift made New Heights 6× larger last month

Taylor Swift’s appearance in New Heights made the show’s monthly downloads more than six times larger, according to a report from Podscribe. The show became the fifth biggest in August. However, it was still beaten, in terms of 60d average episode downloads, by The Diary of a CEO, which averaged 3.4mn downloads per episode (New Heights got an average of 3.2mn). The report also says that Amazon is now podcasting’s biggest advertiser.

Podtrac also released its rankers for August 2025. Most publishers saw an increase in audience. Wondery isn’t a participating publisher.

Is YouTube doing odd things? Linus Media Group suggests 25% of their views have disappeared. Second Wind suggests something is going wrong; RedLetterMedia suggests it’s something to do with swearing; Moon Channel wonders if it’s something they said; and Clint’s Reptiles are confused as to why their numbers are low. Whatever’s going on, there seems to be a lot of reports of lower traffic.

CrimeCon in Denver announced the winners of the 2025 Clue Awards. There were two awards for podcasts - Who Killed Jennifer Judd (season 2), produced by ID and Ark Media; and True Crime News: The Podcast, from Telepictures Productions Inc and Warner Bros. Entertainment.