169. François Mayor, Head of Amazon EU at Groupe SEB: Winning on 1P and 3P

Groupe SEB is one of the leading small appliances companies globally. They own world-class brands like Tefal, Rowenta and Krups. Their Head of eCommerce François Mayor joins the podcast to speak about his path in Digital, from building basic capabilities, to growing into a leader heading up the company’s DTC offering and now the world’s largest online Retailer: Amazon.

Tune into this conversation to learn about:

• Groupe SEB’s dimension across brands and channels
• Getting into Digital back in 2012
• Growing from a hands-on individual contributor to a team leader
• His experience in DTC
• Mastering Amazon: how they are currently operating and the difference between 1P and 3P
• What’s the future of working with amazon and the 1/3P split.

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• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian