Marketing yourself should be fun. Then why does it so often feel hard? I know you didn't start your business to become a professional marketer, but the best way for you to make the biggest impact in the world is to believe in yourself and believe that what you have to offer the world is good. Today's guest tells us how to do that to make it so much easier to market what you do.

Key Takeaways

You can't do it all if you want your business to run smoothly. Identify your strengths - your zones of genius - and focus on doing those. Everything else can likely be done by others so that you can get out of your own way.

The point of social media marketing is to make people feel like they're missing out. To do this, don't make the messaging about you. Rather, make it about how others are receiving a huge benefit through your work.

About Kim Walsh Phillips

"Kim Walsh Phillips is a must-read by those in business" - Forbes Magazine. She is the best-selling author of multiple books including The Ultimate Guide to Instagram for Business and No BS Guide To Direct Response Social Media Marketing.

She's spoken around the world and coached some of the biggest brands and thought leaders, having worked alongside Tony Robbins, Grant Cardone, Kevin O'Leary, Dr. Nido Quebin, Dan Kennedy, Bill Glazer, and Gary Vaynerchuk.

Kim resides just outside of Atlanta, GA with her very tall husband and glitter-obsessed girls and is fueled by faith, love, laughter, and lots and lots (and lots) of coffee.

Growing a Successful Business by Doing Less

Kim has structured her company so that she only has to do the work that brings her joy. Often, when we try to do everything, we create bottlenecks and get in our own way. Kim describes what to look for when building a team to streamline your processes and ensure that everyone is working within their zones of genius.

This can be a tough move to make. Usually, when you're starting your business, you do all the things and get all the earnings. Hiring somebody means parting with some of that money. However, if you think about it as making the business more efficient so that you can make even more money, you'll be ready to accept even more opportunities for growth and profit.

The Formula for Successful Social Media Marketing

Kim certainly knows how to make the best of social media in marketing. For those of us who don't know where to start, Kim has a pretty elegant formula for success. It starts with creating super valuable content to attract clients. Kim explains how to make sure what you make resonates by speaking to their needs. The next step is getting them to join your list with regular content and offers. Finally, Kim shares her secret for getting them to book an appointment with you.

Most of all, you need to show potential clients that they're missing out by not working with you. To do this, Kim loves making an interview series to showcase how you have helped others. This lets you feature client success stories, but also to interview people you'd like as clients.

How can you market your business in a way that stays true to your brand? How can you show potential clients that they're missing out by not working with you? Leave a comment on the episode page!

In This Episode:

How Kim structures her company so that she only has to do the parts she loves and you can too [6:20]
Why you need to build a team to grow your company [11:45]
Where to start when using social media to market B2B [16:42]
Subtly creating an offer that potential clients can't refuse [25:38]

Quotes

"There are people waiting for you right now. So if you can get past the fear, past the uncertainty that's blocking you from reaching them, you can break apart that wall and make it into a door. Then there's that opportunity that exists for both you and the people you're created to serve." [8:48]

"If you are doing a bunch of stuff that you hate, there is a better way. You don't need to do it like that anymore." [11:32]

"It is not meant for you to work harder or to do more, but instead to look, and perhaps there is a cleaner, gentler way to accomplish your big dream so that you can live every day in joy." [34:08]