#420 - Cracking Amazon’s Algorithm: Brian Johnson’s Latest Tips on Organic Rank and PPC Cuts

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Nov 7, 2024

Brian Johnson, co-founder of DeepM and expert in Amazon selling, shares valuable insights from nearly a decade in the field. He discusses innovative strategies for enhancing organic search ranking and optimizing PPC costs. Johnson reflects on the role of mastermind groups in personal growth and reveals his unconventional journey into e-commerce. They delve into the complexities of Amazon's A9 algorithm, emphasizing data-driven approaches to improve visibility and sales. The conversation also touches on the future of AI in search, hinting at a shift towards more automation.

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ANECDOTE

Black Hat Tactics Exposed in China

Brian described visiting China and discovering a vast operation of phones wired to act as personas with fake accounts.
This revealed black hat tactics like fake add-to-cart actions to manipulate Amazon rankings.

ANECDOTE

Money Stashed in Mattresses

Brian Johnson shared a vivid story about people keeping money stuffed in mattresses since the Great Depression.
He related it to personal experiences involving cash stored in unusual places by past generations.

ADVICE

Optimize Key Search Rank Factors

Optimize key search rank factors specific to your product subcategory to improve organic rank.
Focus on conversion rate, sales velocity, and title optimization for significant impact on Amazon search rankings.

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In this episode, get expert Amazon-selling insights! Let’s discover winning strategies for organic search ranking, PPC optimization, and how AI is transforming Amazon search.

Join us as we welcome Brian Johnson to the AM/PM podcast, where we reflect on nearly a decade of experiences and insights in the Amazon-selling space. Brian and Kevin go way back to around 2014-2015, meeting at local meetups and SellerCon, and even sharing a mastermind group with some industry legends. Listen in as we reminisce about the evolution of mastermind groups, the significance of collaboration, and the transition from learning various tactics to transparent data practices in Amazon strategies. We celebrate Brian's dedication to sharing his expertise openly and his remarkable journey in e-commerce.

In this engaging episode, Brian and Kevin discuss the challenges and creativity required to succeed in the competitive Amazon marketplace. From launching a Julian vegetable peeler to mastering Amazon PPC advertising, we share our entrepreneurial journeys and the innovative strategies that emerged from them. We explore how tracking factors for search rank optimization can significantly boost organic sales and revenue, while also emphasizing the power of data in providing actionable insights. Brian's transition into the Amazon PPC realm, the evolution of strategies, and his exit from a PPC software venture are some highlights of our conversation.

As we look towards the future, the episode explores the transformative impact of AI on search technology and user behavior. We discuss how AI is changing search processes, leading to clickless searches and streamlining research tasks. Despite changes in search results, we emphasize the importance of staying adaptable to new technologies. The episode wraps up with reflections on the value of networking and wisdom in the e-commerce industry, and Kevin encourages listeners to stay tuned for more exciting episodes. Whether you're a seasoned Amazon seller or new to e-commerce, this episode offers valuable insights and inspiration from Brian Johnson's experiences and expertise.

In episode 420 of the AM/PM Podcast, Kevin and Brian discuss:

00:00 - Decade-Long Relationship and E-Commerce Insights
09:58 - Amazon Organic Ranking Strategy and DeepM
11:19 - Entrepreneurial Philosophy and Competition
15:23 - Organic Rank in Amazon
19:48 - Amazon Search Rank Optimization Strategy
22:49 - Amazon SEO and Deep Learning Analysis
27:41 - Optimizing Search Rank Factors for Sales
27:45 - Amazon Search Optimization Strategies
31:23 - Rank Destroyers in Amazon Search Marketing
34:49 - Secrets of Amazon Ranking Factors
45:22 - Future of Search Engine Optimization
45:55 - Future of AI in Search Optimization
49:56 - Dynamic Titles in Amazon Search
54:32 - Kevin King's Words of Wisdom