How I Built This with Guy Raz How I Built Resilience: Kara Goldin of Hint
Apr 1, 2021
Kara Goldin, Founder and CEO of Hint, transformed her love for infused water into a thriving beverage brand available in over 30,000 stores. She shares her inspiring journey from tech executive to entrepreneur, driven by personal health challenges. Kara discusses how Hint's sales almost doubled during the pandemic by focusing on e-commerce and emphasizes the importance of resilience and adaptability in business. With insights on navigating supply chain issues and entering a saturated market, her story is a testament to perseverance and innovation.
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Hint's Origin
- Kara Goldin, a former tech executive, transitioned to the beverage industry after a personal health journey.
- Giving up diet soda and drinking fruit-infused water improved her health, inspiring Hint.
Category Creation Challenges
- Launching a new product category requires educating consumers and buyers, which Goldin learned firsthand.
- This poses a bigger challenge than simply launching a new product or building a new brand.
Self-Funding and Learning
- Goldin initially self-funded Hint, viewing the first two years as a beverage industry MBA.
- She persisted in questioning industry norms, leading to Hint's preservative-free formula.