Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
SPECIAL LIMITED SERIES: ===> POST on EVERY Platform?? 🚽DANIEL MURRAY WATCHES GILMORE GIRLS <=== | BATHROOM Break #24 (COLLAB: The Marketing Millennials + Do This, Not That)
Oct 7, 2024
Hosts dive into the critical need for focused marketing on specific social media platforms. They discuss strategies for platform expansion, particularly moving from LinkedIn to Instagram. The conversation emphasizes customizing content for each platform to boost engagement and brand visibility. They also explore the potential pitfalls of posting identical content everywhere, warning about the negative impact of poor management. Plus, some light-hearted banter about TV shows adds a fun twist!
12:13
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Quick takeaways
- Focusing on a single social media platform enhances engagement, making it vital to build a strong presence before diversifying.
- Adapting content to fit the distinct culture and audience expectations of each platform is crucial for successful marketing outcomes.
Deep dives
The Importance of Focusing on One Platform
Prioritizing focus on a single marketing platform is crucial for maximizing impact and engagement. Instead of spreading content thinly across multiple channels with little engagement, it's more effective to excel on one platform first. By concentrating efforts, marketers can leverage the unique characteristics and audience preferences of that platform, ultimately generating higher levels of attention and interaction. This shift in strategy can transform content marketing outcomes significantly, allowing for deeper connections with the intended audience.
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