

SPOS #660 - What Would Seth Godin Do?
6 snips Mar 3, 2019
Bestselling author and marketing expert Seth Godin discusses the shifting landscape of marketing, the value of targeting a specific audience, the role of friction in business, the revolution in education, the changing role of gatekeepers, and even has a musical segment where they sing about change and redemption.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
The Shifting Narrative in Marketing and Dealing with Attention-Seekers
04:01 • 19min
Targeting the Smallest Viable Audience
23:16 • 4min
The Value of Friction in Business
27:27 • 2min
The Revolution in Education
29:27 • 19min
The Changing Role of Gatekeepers
48:01 • 2min
A Song About Change, Self-Destruction, and Redemption
50:03 • 4min