TCC Podcast #291: How to Create an Irresistible Offer with Lander Sulser

Lander Sulser is our guest for the 291st episode of The Copywriter Club Podcast. Lander is a marketing strategist and launch copywriter who helps her clients optimize their offer using her signature framework. Whether you’re trying to help your own clients with their offers or you’re creating your own, be sure to tune into the episode. Check out the conversation: Not knowing how the hell you get to your dreams, but you know you have them. The benefits of using mastermind to leverage your skills and business. How you could get the “in” with big names in the industry by knowing one person. The other benefits and value you can provide as a copywriter other than just the writing component. The process of creating the name for your offer. How to create an irresistible offer in 4 simple steps. What has changed in creating offers since the pandemic? How to hone in on your BIG promise, so your message isn’t diluted. The guarantee – How should we approach it? What we shouldn’t be doing when launching our products. How to create exclusivity around your VIP offer. The better way to craft your USP to stand out from the crowd. Creating purpose for every copy element you’re providing for your client. DFY vs DWY copy services – what’s best for YOUR business? Boundaries you should be setting as a consultant or mentor. You aren’t (always) the ideal client… create the separation. The secret to the end of research and learning during copy projects. Being nicer to ourselves – How do we rewrite the stories we’re telling? Implementing systems and processes will do w h a t for your business?! Why white space in your calendar will create a better business. How to build authority as a highly-sensitive person. This is a not-to-miss episode. Be sure to press play or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Lander's workshop  The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Episode 205 Episode 266   Full Transcript: Rob Marsh:  You've probably heard the marketing equation 40/40/20. More than one of our guests on past episodes has mentioned it. 40/40/20 represents which parts of promotion are responsible for the sales. 40% comes from your list or your audience, making sure that you're talking to the right people. Another 40% comes from the quality and value of your offer. And the final 20% comes from your copy, the message that you use to sell the offer to the right audience. And if you're talking to the right people with a great offer, you'll almost certainly succeed, even if the copy isn't that great. Conversely, if your offer is bad, even the best copy won't do much to salvage the promotion. All of that is a long way to introduce our guests for this episode of The Copywriter Club Podcast. Copywriter and marketing strategist and Think Tank member Lander Sulser. Lander's specialty is helping her clients dial in an irresistible offer that customers can't say no to. It's a superpower that every copywriter needs to have. So you'll definitely want to stick around for this episode. Kira Hug:  Before diving into the interview with Lander, this sponsor for this week's episode is the copywriter Think Tank. Rob Marsh:  Surprise. Kira Hug:  Shockingly, it's the Copywriter Think Tank. It's a part mastermind and part coaching program, and it's designed to help copywriters dive deeper into their businesses and explore new ideas that maybe they didn't even think were possible. With our two new coaches, Linda Perry and Jonnie Stellar, you'll get personalized focus on systems and mindset. In addition to strategic coaching and support from the two of us. If you're looking to create a new offer or program, scale your income, launch a book, or maybe even a podcast, the Think Tank could be your next step to making i...