EO Why I Choose Web3 Rather Than Big Tech | Sisun Lee (2/2) | EO
Nov 20, 2025
Sisun Lee, an ex-product manager from Facebook, Uber, and Tesla, now drives the Web3 revolution with his startup, Ramper. He shares why he transitioned from big tech to entrepreneurship, fueled by a desire for more meaningful work. Lee dives into how tokens can create growth through ownership incentives and the importance of making Web3 accessible for mainstream users. He emphasizes that success hinges on product experience, not just technology, and reflects on how entrepreneurship requires resilience and a willingness to tackle unsolved problems.
AI Snips
Chapters
Transcript
Episode notes
From MoreLabs To Web3 Discovery
- Sisun Lee left MoreLabs after COVID forced a revenue collapse and spent a year exploring new interests.
- He rediscovered energy from being around trailblazers and gravitated toward crypto through those communities.
Tokens Solve The Early-User Chicken‑Egg
- Token issuance creates fast, built-in financial incentives that accelerate user onboarding and network effects.
- This ownership model is a new paradigm compared with traditional equity and referral hacks.
Uber Memory Illustrates Token Power
- Sisun compares wanting to give drivers equity at Uber to how tokens make owner-like incentives feasible.
- He explains that tokens give early users a reason to stick around and help solve initial adoption hurdles.