122. MTVJesse Unfiltered: Leaving NELK to Build His New Brand (Sunday)

What's up Rock Nation, today we welcome the legendary MTVJesse. Jesse is well-known for his time with NELK and building the empire of FULL SEND merch. After seven years of partying and pranking people for a living, Jesse decided to walk away from the company he build from the company he build from the ground up. We talked to Jesse's about his new venture's, Sunday and Bloody Sunday, and what life has been like post NELK.

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Timestamps:

0:00 - Trailer

1:15 - Intro

3:05 - One Handed Crack

4:18 - Jesse talks his new warehouse studio

5:14 - Choosing a specific green for Sunday

6:43 - What Jesse learned from NELK’s marketing

8:33 - When the idea for Sunday started

10:24 - Jesse was playing a character for seven years

12:28 - Creating the Sh*thole series

14:12 - Creating content for the audience vs. for yourself

16:10 - How the Sunday team works together

17:08 - Sunday vs. Bloody Sunday explained

19:59 - What brands mess up with marketing

21:52 - What motivates Jesse now

24:26 - Why Jesse makes such high quality clothing

25:47 - Why Drop Style marketing works with clothing

28:05 - When 10 Minutes determines the whole brands success

29:10 - Terrible fashion trends

31:36 - Creating a brand around a specific pantone color

33:53 - How Jesse measures success

35:07 - What Jesse’s struggled with regarding Sunday

37:04 - Building company culture

39:02 - Cliques are the most dangerous thing for a company

41:29 - Why NELK decided to first make merch

44:47 - Getting recognized in the early days of NELK

45:58 - RONA SEASON

48:28 - How Jesse comes up with the marketing for his brands

50:14 - Selling out Sunday’s first drop

52:27 - The turning point for Jesse and Sunday

53:47 - Biggest boxing upset

55:00 - Turning a first time buyer into a loyal customer

57:36 - Paid ads vs organic content

1:02:41 - Where Jesse draws his inspo

1:03:39 - Jesse’s best flatground trick

1:04:44 - How to reinvent yourself

1:08:36 - Jesse’s Daily Routine

1:14:47 - Why we’re craving in person connection

1:17:21 - Some Kids launching in Zumiez

1:20:48 - Does Jesse worry about burning out

1:21:54 - Advice to your 18 year old self

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