20% - The Marketing Procurement Podcast
The Chaos Culture of Agencies w/ Jack Skeels
Jan 25, 2023
In this engaging discussion, Jack Skeels, founder of Agency Agile and an expert in agency culture, delves into the chaotic environment of agencies and the creative innovation it fosters. He shares insights on transforming agency culture through Agile methodologies, emphasizing the importance of questioning established norms. Skeels also explores the detrimental effects of procurement on creativity, highlighting how cost-cutting measures can compromise quality. Finally, he sheds light on navigating the complexities of agency-client dynamics for fruitful collaborations.
44:48
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Quick takeaways
- Jack Skeels highlights that the chaotic environment of agencies fuels creativity and innovation, despite presenting challenges to day-to-day operations.
- The influence of procurement in marketing can compromise the quality of agency work by prioritizing cost-saving over fostering strong client-agency relationships.
Deep dives
The Chaos in Agencies
Agencies thrive in a chaotic environment, often described as stimulating and adrenaline-filled. While some individuals may find this chaos overwhelming, many creative professionals view it as an opportunity for innovation. Jack Skeels emphasizes that chaos is intrinsic to the agency business model, highlighting the different forms it takes and suggesting that agencies generally know how to manage it despite its challenges. The balance between chaos and order is crucial, as it both fuels creativity and complicates day-to-day operations.
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